This Level 7 unit provides learners with an in-depth understanding of strategic management, focusing on the definition and importance of strategy, levels of strategy (corporate, business, functional), deliberate vs. emergent strategies, and real-world applications. Learners will examine frameworks from Johnson, Scholes & Whittington, Porter, and Mintzberg, and apply them to organizations such as Amazon, Nokia, and Samsung. The unit encourages reflection, case study analysis, and critical discussion of strategy in the context of modern business challenges, including AI disruption